Read my intro first!
Age: 30
Residence: Los Angeles, CA
Occupation: CEO of mobileStorm
Born: Pasadena, CA
High School: Santa Barbara High, CA
College: Little here, little there
Posted in Communication, Marketing, Sales on Jun 22nd, 2007
In part 1, we covered creating a company name, trademarking it, creating a domain name and keyword brainstorming. I continue with my segment on branding with logo and slogan creation as well as website/collateral design and your corporate culture.
Step 4: Create a logo & slogan
Strategy: Using the keywords you brainstormed, it is much [...]
Posted in Communication, Marketing, Sales on Jun 19th, 2007
The importance of branding is something as a small business owner I took too long to figure out. This has to be one of your top priorities from the get go. It’s hard when you are starting out to get people to buy something from you. Even if your company has just two employees, [...]