The Importance of Branding (part 2)
Posted in Communication, Marketing, Sales on Jun 22nd, 2007
In part 1, we covered creating a company name, trademarking it, creating a domain name and keyword brainstorming. I continue with my segment on branding with logo and slogan creation as well as website/collateral design and your corporate culture.
Step 4: Create a logo & slogan
Strategy: Using the keywords you brainstormed, it is much [...]
