In this vlog, I talk about my blogging schedule and why it is so important to grow your database, especially in a recession.
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Posted in Communication on Oct 9th, 2007
I have seen it time and time again: Brilliant people with great ideas who can’t make a decision to save their lives, or their businesses in this case. It’s like the person had so much on his or her “to do” list that he or she couldn’t decide what to do first, so ended up [...]
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Posted in Communication, Marketing on Sep 21st, 2007
I believe all organizations, no matter what they sell, need to have a corporate email newsletter. Ideally, it should be sent once a month, but semi-monthly could work as well. Hype for a small business is a very important thing. There is this unforeseen momentum that builds as you start to see small successes. The [...]
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Posted in Communication, People on Jul 17th, 2007
In part one, I talked about staying positive for your own piece of mind, but in part two, I am going to discuss how this affects the people around you.
So here is the deal: as the captain of the ship, if you won’t come out of your quarters to steer the ship and [...]
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Posted in Communication, People on Jul 12th, 2007
I have heard that 90% of businesses fail within the first five years and 90% of the ones that survive fail within the next five. This is a pretty staggering statistic if you think about it. I am sure a good percentage of these business owners have shitty ideas, another x% fail because of fraud, [...]
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Posted in Communication, Marketing, Sales on Jun 22nd, 2007
In part 1, we covered creating a company name, trademarking it, creating a domain name and keyword brainstorming. I continue with my segment on branding with logo and slogan creation as well as website/collateral design and your corporate culture.
Step 4: Create a logo & slogan
Strategy: Using the keywords you brainstormed, it is much [...]
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Posted in Communication, Marketing, Sales on Jun 19th, 2007
The importance of branding is something as a small business owner I took too long to figure out. This has to be one of your top priorities from the get go. It’s hard when you are starting out to get people to buy something from you. Even if your company has just two employees, [...]
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Posted in Communication on May 7th, 2007
I have to admit, when I first heard about blogging, I basically thought “what’s the big deal? I have been doing this for years on bulletin boards”. It didn’t really hit me until I checked out Word Press’s functionality (props to my boy Matt for creating such a great program!). I believe blogging these days [...]
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Posted in Communication, People on May 6th, 2007
Staff communication is extremely important. I strongly believe that a small business or start up should include everyone in the company as often as possible on multiple topics. Not only does this make people feel included, but it keeps everyone on the same page. The best way to do this is to create an email [...]
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