In this vlog, I talk about my blogging schedule and why it is so important to grow your database, especially in a recession.
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Posted in Marketing, Video on Feb 7th, 2008
I believe the future of the Internet is video. More and more people are starting to come online with broadband, both in the U.S. and abroad. To answer this exploding medium I started mobileStorm Productions, a unit of mobileStorm dedicated to creating cool video content for prospects, customers, employees and partners. Check out commercial 1 [...]
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Posted in Communication, Marketing on Sep 21st, 2007
I believe all organizations, no matter what they sell, need to have a corporate email newsletter. Ideally, it should be sent once a month, but semi-monthly could work as well. Hype for a small business is a very important thing. There is this unforeseen momentum that builds as you start to see small successes. The [...]
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Posted in Marketing, Sales on Jul 24th, 2007
I am sure a lot of you have heard of this term but, for those that haven’t, CRM stands for Customer Relation Management. It has been a pretty big buzz in the last few years. CRM software allows you to manage your sales and customer support.
At some point you have used a program like ACT [...]
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Posted in Communication, Marketing, Sales on Jun 22nd, 2007
In part 1, we covered creating a company name, trademarking it, creating a domain name and keyword brainstorming. I continue with my segment on branding with logo and slogan creation as well as website/collateral design and your corporate culture.
Step 4: Create a logo & slogan
Strategy: Using the keywords you brainstormed, it is much [...]
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Posted in Communication, Marketing, Sales on Jun 19th, 2007
The importance of branding is something as a small business owner I took too long to figure out. This has to be one of your top priorities from the get go. It’s hard when you are starting out to get people to buy something from you. Even if your company has just two employees, [...]
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