I am sure a lot of you have heard of this term but, for those that haven’t, CRM stands for Customer Relation Management. It has been a pretty big buzz in the last few years. CRM software allows you to manage your sales and customer support. At some point you have used a program like [...]
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Read my intro first! Age: 33
Residence: Los Angeles, CA
Occupation: CEO of mobileStorm Born: Pasadena, CA
High School: Santa Barbara High, CA
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Archive for the 'Marketing' Category
The Importance of Branding (part 2)
Posted in Communication, Marketing, Sales on Jun 22nd, 2007
In part 1, we covered creating a company name, trademarking it, creating a domain name and keyword brainstorming. I continue with my segment on branding with logo and slogan creation as well as website/collateral design and your corporate culture. Step 4: Create a logo & slogan Strategy: Using the keywords you brainstormed, it is much [...]
The Importance of Branding (part 1)
Posted in Communication, Marketing, Sales on Jun 19th, 2007
The importance of branding is something as a small business owner I took too long to figure out. This has to be one of your top priorities from the get go. It’s hard when you are starting out to get people to buy something from you. Even if your company has just two employees, you [...]