Introduction
Apr 16th, 2007 by jared
When I first decided to start blogging, I thought long and hard about what I was going to cover. I definitely wanted to spare the world by not creating another blog that made cute and satirical comments on current affairs, or created posts on how my day is going, cause let’s face it, besides my mom who really gives a sh*t?
The world is getting smaller (not because I spared it), but because the Internet is making it flat. Advances in technology are allowing us to filter what we see and do as well as enabling us to really drill down so we only get the things we truly want. This is great for specialized businesses because even if you only focus on, let’s say, “restoration of sports cars from the 60’s,” the Internet allows you to connect with niche audiences which in previous years would have been much harder to find.
I currently blog for my company mobileStorm where I cover such topics as the latest laws surrounding digital marketing, as well as multi-channel marketing and new marketing technologies. While these are very specific areas of marketing, they can potentially affect hundreds of thousands, if not millions, of marketing managers, business owners, CIOs, and CEOs. With this blog, I want to take the same targeted approach by keeping a tight focus for a core group of people, but also be useful for a broader audience as well.
I have been running mobileStorm for close to nine years. When I launched, VCs were handing out millions of dollars to companies that even uttered the word “mobile” and had an Indian CTO (because Indians rule!), but with the subsequent dot bomb crash, refusing to take VC money was the best decision I ever made. In the 12 years I’ve been involved in the industry, I have learned a lot in my climb up the ladder of success (not that I think I’m even halfway there, of course). Still, the fundamental changes that have happened during this time have essentially made us all need to start over when it comes to marketing in the Information Age. While I am no Jack Welch, I have a lot of experience in this brave new world of business, and these are the things I want to share with you.
JaredReitzin.com is a resource for the business owner/entrepreneur who is just starting out, has little funding, and wants to go from zero to ten million. Why only 10 million? While I am sure some of my topics can help the hundred-million-dollar company, I have not a) built a company larger than 10 million, so I am staying true to my experience and, b) I am helping people build something from nothing. If you have a company already worth a hundred million, I am sure you have your own blog about growing a hundred-million-fraking-dollar business (come on Battlestar fans, you know what I am saying). Of course, if all goes well, I will be changing the title of my blog in a couple of years. (I sure as hell hope so!)
JaredReitzin.com will give you real life tools, examples, and suggestions on how to run an efficient business without much capital. Here are a few examples of topics I will cover:
1. Finding the right people, convincing them to work for you, and keeping them happy.
2. Carefully investing in technology to automate and streamline your organization.
3. Managing cash flow.
4. Building “life credit” with vendors and partners.
5. Losing the word “no” from your vocabulary.
6. Client and employee communication in the digital age.
I am not here to write a book, I truly want to give you bite-sized information on how to get from zero to ten million. However, I also can’t stand writers who talk about a subject and believe everyone knows what they are saying. It’s all about painting a picture! I am not just going to tell you how important a good CRM solution is–I am going to tell you how you should use it, which ones work, and why. I am a stickler for detail and realize knowledge is power.
If what I am writing is speaking directly to you, then I would love for you to sign up to receive my email alerts when a new post has been made. Thank you for your support, and I truly hope your business is a success.
Regards,
Jared Reitzin
I was dutiful and read your “about me” section first before reading the rest of your entries. I applaud your efforts and appreciate your insights. However, I must ask you to please edit this section- there are way too many typos!!
http://www.entrepreneur.com.sg
I know I know. I forgot to have my proof reader look at this. Good catch, nothing is worse for your credibility than 3 grade writing. Thanks for the kind words, I would it if you would like to sign up for email updates. I am trying to post 1 to 2 articles per week. Also how bout we do a link exchange? I will add yours today.
I believe there are many good ideas in this world but only a true entrepreneur can excute on the idea & make it great. I believe this blog helps those entrepreneur with resources they may not have otherwise.
Jyotish, I appreciate the kind words. We all need to help each other and share our experiences. You are right, there are a million ideas out there, some are horrible and still good entrepreneurs can make it work. I love finding and working with people like this.
Jared,
Congratulations on your recent funding. I have been following your progress since I applied for a marketing job with MobileStorm a while back. I am now in the process of building my own $10 million enterprise and i have found your comments to be an invaluable inspiration. Especially on finding and keeping people.
To return the favor i would be honored to exchange links with you. My adblog (http://MadisonAveNew.com) is a mustread for tens of thousands of advertising and marketing professionals around the world. I don’t know why, but it seems to have grown based upon our being the first ones to point out that the advertising business model is seriously broken and the first to declare the beginning of the Post-Advertising Era. Anyway, I think my readers would be interested to know more about MobileStorm and I would love to send them your way .
Thanks Harry. Congrats on the growth! Would love to do a link swap with you. I will make an intro to my Internet marketing manager in a bit to get this done with you.
Jared,
Really enjoy the site! Great articles that I enjoyed reading. Glad there is one more supporter out there for small businesses today!
Thanks Tim, please subscribe to my email alerts so you get the latest articles. I love the SMB world, lots of opportunity.
Thanks Tim! Either myself or my VP of sales will be reaching out to you soon to talk about a partnership. Very interesting compan you have going on. Looking foward to it.
Inspiring ideas. All the best with your work and goals.
Thanks Nyomi! Where do you live? How did you find my blog? I hope to keep it up a bit more. Been lagging these days, but business is good so its a trade off.