Posted on 16 April 2007
When I first decided to start blogging, I thought long and hard about what I was going to cover. I definitely wanted to spare the world by not creating another blog that made cute and satirical comments on current affairs, or created posts on how my day is going, cause let’s face it, besides my mom who really gives a sh*t?
The world is getting smaller (not because I spared it), but because the Internet is making it flat. Advances in technology are allowing us to filter what we see and do as well as enabling us to really drill down so we only get the things we truly want. This is great for specialized businesses because even if you only focus on, let’s say, “restoration of sports cars from the 60’s,” the Internet allows you to connect with niche audiences which in previous years would have been much harder to find.
I currently blog for my company mobileStorm where I cover such topics as the latest laws surrounding digital marketing, as well as multi-channel marketing and new marketing technologies. While these are very specific areas of marketing, they can potentially affect hundreds of thousands, if not millions, of marketing managers, business owners, CIOs, and CEOs. With this blog, I want to take the same targeted approach by keeping a tight focus for a core group of people, but also be useful for a broader audience as well.
I have been running mobileStorm for close to nine years. When I launched, VCs were handing out millions of dollars to companies that even uttered the word “mobile” and had an Indian CTO (because Indians rule!), but with the subsequent dot bomb crash, refusing to take VC money was the best decision I ever made. In the 12 years I’ve been involved in the industry, I have learned a lot in my climb up the ladder of success (not that I think I’m even halfway there, of course). Still, the fundamental changes that have happened during this time have essentially made us all need to start over when it comes to marketing in the Information Age. While I am no Jack Welch, I have a lot of experience in this brave new world of business, and these are the things I want to share with you.
JaredReitzin.com is a resource for the business owner/entrepreneur who is just starting out, has little funding, and wants to go from zero to ten million. Why only 10 million? While I am sure some of my topics can help the hundred-million-dollar company, I have not a) built a company larger than 10 million, so I am staying true to my experience and, b) I am helping people build something from nothing. If you have a company already worth a hundred million, I am sure you have your own blog about growing a hundred-million-fraking-dollar business (come on Battlestar fans, you know what I am saying). Of course, if all goes well, I will be changing the title of my blog in a couple of years. (I sure as hell hope so!)
JaredReitzin.com will give you real life tools, examples, and suggestions on how to run an efficient business without much capital. Here are a few examples of topics I will cover:
1. Finding the right people, convincing them to work for you, and keeping them happy.
2. Carefully investing in technology to automate and streamline your organization.
3. Managing cash flow.
4. Building “life credit” with vendors and partners.
5. Losing the word “no” from your vocabulary.
6. Client and employee communication in the digital age.
I am not here to write a book, I truly want to give you bite-sized information on how to get from zero to ten million. However, I also can’t stand writers who talk about a subject and believe everyone knows what they are saying. It’s all about painting a picture! I am not just going to tell you how important a good CRM solution is–I am going to tell you how you should use it, which ones work, and why. I am a stickler for detail and realize knowledge is power.
If what I am writing is speaking directly to you, then I would love for you to sign up to receive my email alerts when a new post has been made. Thank you for your support, and I truly hope your business is a success.