Comments on: The Importance of Branding (part 2) http://www.jaredreitzin.com/the-importance-of-branding-part-2/ JaredReitzin.com is a resource for the optimistic entrepreneur who is trying to build something from nothing on a shoe string budget. Learn how to find the right people, make and market a great product, budget your finances, and successfully communicate with employees, clients, and partners. Mon, 01 Dec 2008 18:04:52 +0000 http://wordpress.org/?v=abc By: Berry Johnston http://www.jaredreitzin.com/the-importance-of-branding-part-2/#comment-26 Berry Johnston Thu, 26 Jul 2007 17:48:54 +0000 http://www.jaredreitzin.com/the-importance-of-branding-part-2/#comment-26 I was lucky to be was taught by Mike Fuller and Nills in my early years! Nills, now Lead Designer for Light Group, made me a business card 6 years ago people still have and comment about. It took me up until 6 months ago to find someone who just gets it. Nils is what I call “The Guy” no matter what he kills it! Yeah you have to adjust stuff but you NEVER look at comps and tell him try again. Having “The Guy” as your designer is everything! Check my current design www.groovelink.net and my new site design! <a href="http://www.groovelink.net/images/1-gl-open.jpg" rel="nofollow">Open</a>, <a href="http://www.groovelink.net/images/2-gl-home.jpg" rel="nofollow">Home</a>, <a href="http://www.groovelink.net/images/3-gl-clients.jpg" rel="nofollow">Clients</a>, <a href="http://www.groovelink.net/images/4-gl-event.jpg" rel="nofollow">Events</a>. My new guy <a href="http://www.shaneparrish.com/work/" rel="nofollow">Shane Parrish</a> is a branding genius. I think what he produced is perfect for my demographic. Understanding your customer is something you have done better than any other email service, that’s why I’m a super old client that will not go anywhere else. I was lucky to be was taught by Mike Fuller and Nills in my early years! Nills, now Lead Designer for Light Group, made me a business card 6 years ago people still have and comment about. It took me up until 6 months ago to find someone who just gets it. Nils is what I call “The Guy” no matter what he kills it! Yeah you have to adjust stuff but you NEVER look at comps and tell him try again. Having “The Guy” as your designer is everything! Check my current design http://www.groovelink.net and my new site design! Open, Home, Clients, Events.
My new guy Shane Parrish is a branding genius. I think what he produced is perfect for my demographic. Understanding your customer is something you have done better than any other email service, that’s why I’m a super old client that will not go anywhere else.

]]> By: Mike Henigman http://www.jaredreitzin.com/the-importance-of-branding-part-2/#comment-20 Mike Henigman Tue, 17 Jul 2007 00:31:05 +0000 http://www.jaredreitzin.com/the-importance-of-branding-part-2/#comment-20 We are doing some incredible things. Just recently bought new space by OC airport which basically doubles our training facility. Moving in Sept. By first quarter next year we should have webinar and click to view classes. We are in full rebranding mode for the move. What a pain in the butt, especially the wallet. As for kick ass sales teams, we got that aspect of business covered. (btw the way we coach CEO's and Sales Managers dont get to hide - -bummer) We can get together and talk about it after Tam and I get back from lounging in Cabo all next week........ if we come back. We are doing some incredible things. Just recently bought new space by OC airport which basically doubles our training facility. Moving in Sept. By first quarter next year we should have webinar and click to view classes. We are in full rebranding mode for the move. What a pain in the butt, especially the wallet. As for kick ass sales teams, we got that aspect of business covered. (btw the way we coach CEO’s and Sales Managers dont get to hide - -bummer)
We can get together and talk about it after Tam and I get back from lounging in Cabo all next week…….. if we come back.

]]> By: Jared http://www.jaredreitzin.com/the-importance-of-branding-part-2/#comment-16 Jared Sat, 14 Jul 2007 19:57:42 +0000 http://www.jaredreitzin.com/the-importance-of-branding-part-2/#comment-16 Tammy told me you are doing some pretty cool stuff. I would love to know more. Even with a great brand you need a kick ass sales team, that is another thing I will be covering soon. I would love your input. Tammy told me you are doing some pretty cool stuff. I would love to know more. Even with a great brand you need a kick ass sales team, that is another thing I will be covering soon. I would love your input.

]]> By: Mike Henigiman http://www.jaredreitzin.com/the-importance-of-branding-part-2/#comment-12 Mike Henigiman Thu, 12 Jul 2007 17:42:50 +0000 http://www.jaredreitzin.com/the-importance-of-branding-part-2/#comment-12 Great info on this blog We just started tackling the branding issue. Our sales training company is a non traditional ongoing reinforcement training system so we had to incorporate that into our branding. The slogan simple ended up "180 degrees from traditional sales training" with "sales training for the non sales professional". We bought a sales training facility and are now in process of the buildout keeping in mind all the branding and logos, where to place them in the space and so on. All this is a farily huge effort but I believe is well worth it. Thanks Jared for starting this conversation. Mike Henigman mike@lrn2sell.com www.lrn2sell.com Great info on this blog

We just started tackling the branding issue. Our sales training company is a non traditional ongoing reinforcement training system so we had to incorporate that into our branding. The slogan simple ended up “180 degrees from traditional sales training” with “sales training for the non sales professional”. We bought a sales training facility and are now in process of the buildout keeping in mind all the branding and logos, where to place them in the space and so on. All this is a farily huge effort but I believe is well worth it.
Thanks Jared for starting this conversation.
Mike Henigman
mike@lrn2sell.com
http://www.lrn2sell.com

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